Founded by George Muller, Herb Atelier is a modern wellness brand dedicated to creating premium, thoughtfully formulated herbal products. Rooted in a deep respect for quality ingredients and intentional design, every formula is crafted to support balance, restoration, and everyday well-being.
Launched in April 2025, Herb Atelier was built on the belief that wellness should feel elevated yet accessible—where effectiveness meets experience. With a meticulous attention to detail and a commitment to clean, purposeful formulations, Herb Atelier exists to bring a more refined approach to daily self-care.
George Muller: George the founder and formulator behind Herb Atelier, where classical herbalism meets modern cannabinoid science. Bringing forward a reputation of excellence, George holds multiple prestigious industry awards from his prior work in the cannabinoid and cannabis wellness space. His formulations have been recognized for their purity, consistency, and therapeutic precision — earning the trust of retailers, practitioners, and consumers alike.Before creating Herb Atelier, George spent years developing high-performance CBD and botanical products for leading wellness brands. His work helped set quality benchmarks in an industry that was still finding its footing, distinguishing science-driven formulation from mass-produced, low-grade offerings. Herb Atelier was created as a return to true apothecary craft — small-batch, meticulously formulated remedies built on clinically relevant botanicals, pharmaceutical-grade cannabinoids, and time-tested herbal traditions. Every formula is personally developed or approved by George, ensuring it meets the same standards that earned his earlier accolades.
Ryan Phillips: A lifelong entrepreneur and wellness advocate who has built and operated three successful LLCs. Each grounded in discipline, performance, and long-term value. As a former collegiate athlete and Physical Therapist Assistant, Ryan has always prioritized health and wellness, a mindset that continues to shape how he teaches, trains, recovers, and lives on a daily basis.
Jolie Motichka: With a passion for biophilic design, (read: bringing nature into designed spaces, and designed spaces into nature) degree in Organizational Psychology, and a goal of fostering connection out of any gathering of people! Jolie has been working in the world of events since 2005.
Breanne Phillips: A Physician Assistant with a strong foundation in clinical care, they are committed to a more intentional, natural approach to wellness. Their perspective is grounded in the belief that long-term health is built through consistent, informed choices—not complexity.
At Herb Atelier, they bring a medical lens to the brand, helping ensure that every product and recommendation is aligned with both modern standards and a deeper respect for the body’s natural processes. Their work reflects a focus on clarity, integrity, and purposeful design—where science supports, rather than replaces, a more balanced way of living.
